Principles of Persuasion

Persuasion is not about convincing or negotiating for your personal gain. This module introduces you to Cialdini's six principles of persuasion and will help you apply using the three appealing approaches.

20 mins

Principles of Persuasion

Key Highlights

Cialdini’s six principles of persuasion.
Applying the appropriate principle according to the situation for effective persuasion
Differentiating between ethical and unethical persuasion.
Using the three appealing approaches of persuasion.